Health and Well-being
Challenges and Opportunities
Quality and safety products are the fundamental schemes of developing products that focus on health and wellness for consumers of all ages. As a leader in the retail and wholesale industry, the Company recognizes the importance of developing internal processes and enhancing the business partners for safer also promote better health and well-being products. This requires traceability systems to demonstrate transparency of the source of raw materials and meet the needs of increasingly health-conscious consumers and better health conditions among the population.
Supporting the SDGs
Targets and Performance Highlights
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Long-Term Target by 2030
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70% of sales come from B2B and B2C products and services that promote health and well-being
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2025 Target
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50% of sales come from B2B and B2C products and services that promote health and well-being
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2025 Performance
52% of sales come from products that promote health and well-being.
3% of sales from food products have reduced fat, trans fat, sodium, and sugar.
6% of sales from food products that increased nutritious ingredients like fiber, vitamins, minerals, phytochemicals, or functional food additives.
34% of sales from food products are safe for consumers of all ages, from children to elders.
9% of sales from products and services that promote health and well-being.
3% of sales from healthier food products by reformulation/renovation.
Management Approach and Value Creation
The Company commits to increasing the percentage of sales from B2B and B2C products and services to help promote health and well-being. to be 70% within 2030 with the collaboration of the whole supply chain. Altogether the fundamental procedure of quality assurance and food safety from upstream to downstream. The Company also educates the consumer knowledge through the QR Code i-Trace application to trace back to production sources, nutrition facts, and healthy recipe.
Product Quality Program Certification
To support farmers and partners, the Company developed the 'MIA' guidelines to ensure agricultural production meets industry standards. Through this system, users can conduct self-assessments to improve production knowledge and deliver quality products to consumers. MIA has since been expanded for internal evaluations at our distribution and retail centers ahead of official certification. Furthermore, the Company continues to implement 'i-Trace' to ensure raw material traceability and provide product nutritional data."
| Upstream: Food Safety from Farm | Midstream: Control Food Safety Along the Process | Downstream: Product Traceability | ||||
|---|---|---|---|---|---|---|
| Standard | Makro | Lotus’s | Wholesale Distribution Center* | Retail Distribution Center** | ||
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GMP (1) | 166 | 98 | 2 | 1 |
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| GHP (CODEX) (2) | 166 | 2 | 3 | n/a | ||
| HACCP (CODEX) (3) | 142 | 2 | 3 | n/a | ||
| ISO 22000:2018 Compliance Certified (5) | 166 | n/a | n/a | n/a | ||
| ISO 22000:2018 Accredit Certified (5) | 13 | 2 | 2 | n/a | ||
| HALAL (6) | 11 | 10 | 1 | 0 | ||
| Livestock - Ok (7) | 167 | 2,446 | 0 | 0 | ||
| Q-Modern Trade (8) | 167 | 0 | 0 | 0 | ||
| Organic Shop (9) | 167 | 0 | 0 | 0 | ||
| TISI Shop (2) | 167 | 226 | 0 | 0 | ||
(1) GMP no. 420 Certified by the ISO Certification Institute (MASCI)
(2) GHP (Codex) Certified by Bureau Veritas (Thailand) Co., Ltd.
(3) HACCP (Codex) Certified by Bureau Veritas (Thailand) Co., Ltd.
(4) ISO 22000:2018 Compliance Certified Certified by BSI Group (Thailand) Co., Ltd.
(5) ISO 22000:2018 Accredit Certified Certified by Bureau Veritas (Thailand) Co., Ltd.
(6) HALAL Certified by the Central Islamic Committee of Thailand
(7) Livestock – Ok (Livestock standards OK) Certified by the Department of Livestock Development.
(8) Q-Modern Trade Certified by the National Bureau of Agricultural Commodity and Food Standards.
(9) Organic Shop Certified by the National Bureau of Agricultural Commodity and Food Standards
(10) TISI Shop (TIS shop standards) Certified by the Industrial Product Standards Office.
* 167 stores of wholesale business (as of December 31, 2024)
** 2,526 stores of retail business (as of December 31, 2024)
Product Recall
| Strategy | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Number of recalls issued | 10 | 2 | 0 | 0 | 0 |
| Own Brand | 0 | 0 | 0 | 0 | 0 |
| Supplier’s Brand | 10 | 2 | 0 | 0 | 0 |
| Quantity of products recalled (ton) | NA | 9.85 | 0 | 0 | 0 |
| Cost impact to company | 0 | 0 | 0 | 0 | 0 |
During 2021-2025, the product recall occurred from the suppliers' branded which sold in store but never occurred in own brand products. Otherwise, the company's monitoring and developing the highest product standard both own brand and suppliers to protect customer rights and prevent the damage a reputation due to consumer hesitance regarding the safety and reliability of the products.
Furthermore, the recall expenses are monitored as the risk of the company, including sales disruption, increased disposal costs and increased waste, replacement costs, regulatory fees, and fines, amongst others to mitigate risk of liabilities and investment costs.
Our Projects
“CP AXTRA Partners with the Department of Livestock Development to Enhance Meat Quality and Standards, Support Distribution Channels, and Strengthen Traceability Systems”
“Developing Thai SMEs and Farmers in Product Standard Management“ Project
“Annual Halal Training 2025 to Enhance Employee Knowledge” Project
“CP Axtra collaborates with FDA to enhance food safety and build consumer confidence” Project
Traceability and Health & Nutrition fact
Health and Nutrition Policy
To promote good health and well-being among the public through the consumption of healthy food, as well as to support physical exercise and access to health services and knowledge.
Target and Result
The Company’s commitment that 70% of the total sales volume of products and services help promote health and wellness. To promote nutritional and healthy food to society with 3 dimensions.
Our Projects
"True Healthy Corner" the Free Medical Consulting Service at Wholesale store
CP AXTRA Partners with CheckGo to Launch a New Health Check-Up Service at Makro Rangsit
Promote Healthier Choice Product in Supply Chain
"Safe Oranges Save Thai Smile 12th Consecutive year" Project
