Social Impact and Economic Contribution
Challenges and Opportunities
Social and communities are fundamental to sustainable development. The Company is committed to strengthening and promoting peaceful and inclusive societies for sustainability development through 3 strategies: employment through every part of the business, creating careers for vulnerable groups such as people with disabilities and prisoners, and creating additional income for farmers and SMEs, including small entrepreneurs by contributing to our powerful supply chain and value to support the economics-social with the interconnection from producer to the consumer also of reliable support to farmers, small business entrepreneurs, and vulnerable groups. Including driven to supply chain to recover and strengthen the economy from the crisis.
Supporting the SDGs
Targets and Performance Highlights
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Long-Term Target by 2030
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400,000 jobs supported to generate incomes for the community.
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2025 Target
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219,000 people have jobs supported to generate income.
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2025 Performance
252,274 people have jobs and generate income.
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Direct jobs or income support
73,281 employed or purchased their product.
19,268 SME and famers are supported.
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Indirect jobs support in value chain
57,446 SME's workers on farmer's member group.
102,279 vender's workers.
Management Approach and Value Creation
The Company's committed to operating business and contributing positive and sustainable value to society As the epidemic has continued to affect the world since 2021, the Company proceeds to generate the economic value that benefits society by supporting the communities such as farmers, food business entrepreneurs and medical personnel, to mitigate adverse effects and speeding up the overall economic recovery in the process.
A strategic approach to community development that addresses social challenges sustainably through integrated business operations.
Social responsibility is integrated into our business operations. We have established mechanisms to foster long-term collaboration with all sectors, aiming for mutual growth of both the business and the community.
Job Creation and Income Generation
Support for Farmers and SMEs
- Establish a collaborative supply chain by sourcing directly from producers.
- Co-develop products with farmers.
- Provide sales channels and retail space for farmers and SMEs.
- Enhance knowledge through training and capacity-building programs.
- Support communications and promotional campaigns to raise awareness of agricultural products.
Makro Retailer Alliance and Small Shops
- Network of partner stores under the “Makro Retailer Alliance ” (MRA) initiative.
- Knowledge sharing on modern retail management.
- Provision of consumer behavior insights tailored to each location.
- Product development tailored to the needs of traditional retailers in specific areas.
- Microfinance support through partner banks and financial institutions.
Local Employment and Community Engagement
- 80% of employees at all branches are hired from the local community.
- A part-time employment system supports internships for local students.
- The “60 Young at Heart” program promotes employment opportunities for senior citizens.
- Community activity spaces at Lotus’s branches host local markets to increase opportunities for local product distribution within the community.
Supporting - Enhance Happiness - Spreading Smiles Throughout the Community
Our Projects
“Creative School Break Program: Fun Every Day at Lotus’s” Project
“Continue Direct Product Sourcing from Farmers (Non Khwao Model)“ Project
The Royal Project continuously purchases produce
CP AXTRA Stands Alongside Thai Society in Every Circumstance, Supporting People Affected by Disasters
CP AXTRA Provides Assistance to People Affected by the Thailand–Cambodia Border Situation
"Donate Food and Water during Natural Disaster & Crisis“
"PLATFROM OF OPPORTUNITY" Project
“Create the Jobs for the Disabilities” Project
“60 Yang Jaew” Project
"Support Productivity and Local Products from Farmers“
"Longan of Choice Give Back Joy to Locality" 6th year
