CP Axtra is expanding its continuous collaboration with the Royal Project Foundation, a partnership spanning over 30 years. This initiative aims to promote careers and create sustainable income for highland farmers, while also helping customers and the public access high-quality fresh produce at affordable prices. CP Axtra purchases produce from the "Royal Project Development Center Ler Tor" in Tak Province and distributes it to Lotus's branches nationwide and through online channels.
2025 Performance
- Over 80 Royal Project items sold in 75 Lotus's hypermarkets, generating over 115 million baht.
- Donated 60 water tanks and a production water system, valued at 350,000 baht, to support their water infrastructure.
