Innovation
Challenges and Opportunities
To ensure the readiness for dramatic changes in circumstances and customer expectations, an innovation culture has been systematically fostered throughout the whole organization. This is accomplished through the cooperation of internal and external parties, in identifying creative and new operational approaches that respond to emerging risks of the wholesale-retail industry altogether improving customer satisfaction.
Supporting the SDGs
Targets and Performance Highlights
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Long-Term Target by 2030
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Register 6 patents or petty patents
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2025 Target
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4 patents or petty patents will be registered in 2025.
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2025 Performance
4 patent of or petty patent are pending patent numbers.
5,837 of employees are innovators.
2 innovation projects contributed cost-saving 172 million Baht.
2 innovation projects contributed sale increased 741 million Baht
Management Approach and Value Creation
The Company’s Innovation Committee and Innovation Leader team drive and foster an innovative mindset through conducive infrastructure, outreaching communication and interconnected networks, and also through programs like activities and contests that continuously promote understanding, knowledge and accessibility to innovative platforms.
Indicator
| Indicator | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Makro | Lotus’s | Makro | Lotus’s | Makro | Lotus’s | Makro | Lotus’s | |||
| Innovators (person) | 560 | 1,118 | 1,189 | 294 | 1,150 | 111 | 512 | 147 | 806 | 184 |
| Innovations participate CP All and CPG Innovation Contest (No. of Project) | 20 | 11 | 13 | 8 | 6 | 5 | 5 | 2 | 28 | 5 |
| Award-winning innovations from CP All and CPG Contest (No. of Project) | 10 | 6 | 11 | 6 | 6 | 2 | 5 | 1 | 4 | 0 |
| Business impact (Million Baht) | 315.01 | 3,975 | 3,882 | 1,507 | 1,369 | 1,208 | 20,483 | 29,250 | 913 | 0 |
