Continuously cooperates with Mahidol University to develop nutrition facts, laboratory research nutrition in food, and Thai Food Composition Databases integrated into The Company’s “i-Trace”, the QR code for traceability information on labels, to ensure all products are traceable and comply with food safety requirements including trustworthy products for customer and consumer. Furthermore, healthy food trends are influenced while nutrition facts are informative for consumers to design their own meals such as protein, fat, carbohydrate, fiber, water, mineral, vitamin, cholesterol, fatty acid. Includes video clips to communicate awareness, purchasing, cleaning and practices to promote good health, and can also be linked to the food menu. In 2025, the “i-Trace” system has been further improved to be up-to-date and support the development of traceability technology. It will contain information from cultivation, harvesting, production/packaging, transportation, and acceptance throughout the supply chain.
2025 Performance
- 12,985 product items has Nutrition facts on i-Trace.
- Raised awareness about nutrition and health, with over 209,254 visits to the platform.
- 100% own brand product and fresh food are implemented. And fresh food branded >30%.
