The “For Better Life of High Land Farmer” project directly mitigates water quantity risks by changing farming practices in water-stressed regions of northern and northeastern Thailand. By partnering with Department of Agricultural, University and agricultural experts, the project encourages farmers to adopt water-saving irrigation systems and plant low-water crops that are better suited for the local climate. These specific actions reduce the overall water demand for agriculture, making the participating communities more resilient to drought and water scarcity.
The project tackles water quality risks by promoting a fundamental shift in cultivation methods. It encourages farmers to transition to organic farming, which eliminates the use of chemical fertilizers and pesticides. This can prevent chemical runoff that can contaminate local water sources, transforming the agricultural practices for suppliers, farmers and communities. Ultimately, CP Axtra has supported the farmers by purchasing these products to sell in CP Axtra’s upcountry stores.
2025 Performance
- 286 farmers have participated program (Target 100% in 2030)
