The Company implements FR Transformation program (previously known as Makro Retailer Alliance or MRA) as an integral part of the business to foster the growth of small retailers, one of the Company’s core customer segments. Beyond serving as a comprehensive product distribution hub for small retailers and Shohuay stores, the Company is committed to enhance the capabilities of these entrepreneurs, from initial store setup to business improvement, through the “8 Steps to a Success” training program, enhancing knowledge and technology to improve competitiveness that impacts their business. The participants can access the knowledge center and other beneficial information via the Company’s official website and Facebook page. In addition, the Company raised the store development level by identifying and analysing problems and developing business models for pater stores under the “FR Transformation”.
2025 Performance
- 12,308 retailers are member of FR Transformation, increased from last year 8,426 stores
- Retailers which are member of FR Transformation has average sale increased by 2.96%
- The Company’s sales incurred from FR transformation : 802 million Baht
Number of participating retailers
2022: 199
2023: 854
2024: 3,882
2025: 12,308
